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Branding Croatia as a European heritage destination

What is a brand, and what is branding of a destination? What strategies are applied in the development and interpretation of a destination? How to use and make use of heritage in this process?

Meštrović’s Mark in Croatia

As a part of the "Meštrović's Mark in Croatia" project we visited Dalmatinska Zagora and recalled Meštrović's life and work.

Plitvice Valleys

Plitvice valleys! A million guests have stood in wonder at this national beauty. We made a step towards its validation