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Interpretive planning and branding of the Riva in Malinska

'Riva of the great barque' is the proposed title of the future Riva in Malinska. It is an example of excellence both in the field of contemporary Croatian architecture and urbanism, as well as in the field of comprehensive and innovative interpretive planning. The greatest attraction and value of 'Riva of the great barque' will be a visitor centre of maritime heritage with an attractive permanent multimedia exhibition.

In Malinska on Wednesday 15th February, we held a presentation of the main interpretation plan of the Riva and visitor centre in Malinska. At the beginning of the presentation local enthusiasts presented themselves - lovers of the heritage of their town - who had recognised the need to protect and present their maritime heritage, and they together with the Malinska-Dubašnica municipality invited us – Muses – in order to help them recognise the material heritage of the Riva, and then to also form a systematic plan of its interesting and innovative interpretation and presentation.

Malinska is the centre of the Malinska-Dubašnica municipality. The title Dubašnica carries the name of the downy oak, forests of which have a great significance for the inhabitants of this region. In the Dubašnica region inhabitants are traditionally involved in sheep farming, olive growing and agriculture, and with expansion along the coast and development they have also turned their hands to maritime affairs, fishing and shipbuilding. In the past goods and raw materials were transported from this region by traditional little boats to places such as Venice, Trieste, and Rijeka. Since the end of the 19th century when the first tourist steamboat sailed out from Malinska harbour to this day, the main activity of the people of Malinska has been tourism. The municipality has been developing and supporting various initiatives of the preservation and valorisation of its cultural and natural heritage for many years. During 2016 the ‘House of Dubašnica Heritage’ visitor centre was set up, which was designed and led by Grga Frangeš from the firm Mjesto pod suncem, whilst the architectural project of the landscaping and design of the Riva and the building of the visitor centre the excellence design of the architectural studio NFO from Zagreb was chosen.

After conducting the workshop and many meetings with the local working group, we conceived 'Riva of the great barque' as a place of the meeting of land and sea, new and old, local people and guests, art and sport, in the inspirational surroundings of authentic living maritime culture. Via the main interpretation plan we also describe and thematically elaborate the cultural-creative features and the programmes which will in a experiential encouraging way highlight the sense of place of the Malinska Riva. So Malinska's residents, as well as all of its visitors, will be able to swim at the new ‘Maestral’ themed beach and enjoy the views from the ‘Malinska na dlanu’ (‘Malinska in your palm’) viewing point. Malinska’s youngest visitors will be able to ‘go crazy’, as well as learn about the values of maritime heritage via play and movement at the ‘Gropi i konopi’ and ‘Moreplovac’ (‘Knots and Ropes’ and ‘Mariner’) themed children’s playgrounds. In the Malinska boatyard the rich tradition of the small shipbuilding Kraljić family will be presented along with a permanent ‘living heritage’ programme.

The visual identity of the Riva was developed on the basis of the interpretation plan and collaboration with local enthusiasts, whilst the creators of the design was the Filburg Ltd design studio in Zagreb. The symbol of the visual identity evokes concentric waves that spread out, an abstract stylised letter ‘m’ as a subtle link with the logo of the tourist board, the outline of the coast and the maritime sign for the depth of the sea. The palette of colours connects the oak forests and the sea. When applied, the line drawing becomes a separate element, which can be animated, and react to stimuli and context, and change its form and meaning.

The Riva’s main attraction – the visitor centre of maritime heritage – a favourite meeting place for the local people and visitors to Malinska, will also become one of the most-visited cultural and tourist maritime symbols in Kvarner. With a synergy of architecture, interpretation and design created here will be an unforgettable experience of tradition of the field, the sea and tourism in a completely original and encouraging way. Models of traditional little boats will lead visitors through the exhibition, and not just any little boats, but those which through history have found themselves in Malinska’s harbour. So little boats such the bracera, loger, guc, trabakul, gajeta and pasara will tell visitors about how ‘Dubašnica gave birth to Malinska’, hear the story about ‘Two periods of a millennium’ and ‘The ballad of a boatman’, and encourage them to peer into the ‘Chest of seamen’s skills’. Through model-making and other educational workshops visitors will further expand their know of maritime heritage, and once a year it will be the host of the Maritime Festival of Little Adriatic Wooden Boats. ‘Mandrać, muzej koji plovi’ (‘Mandrać, the floating museum’) is an external part of the centre where a small fleet of traditional little boats will be presented, each time revived by the rich cultural, tourist, and sports programme throughout the year. On the roof of the visitor centre itself, on the themed ‘Zeleni krov Mediterana’ (‘The green roof of the Mediterranean’) trail, visitors will experience the various Mediterranean plants which they will come across when exploring Malinska and its surroundings.  Locals clubs will certainly take care of the centres authentic programmes in the future: the Malinska Sailing Club and the ‘Lastavica’ Sports Fishing Association whose HQ is located in the centre itself.

In a nutshell, we have planned the way, and along with the unity and pooling together of the creative powers of numerous current and future collaborators we firmly believe in the happy ending of this excellent maritime adventure!

Authors of the interpretive plan of Riva and the centre

Dragana Lucija Ratković Aydemir, Muses Ltd.

Mirna Draženović, Muses Ltd.

Ivana Jagić, Muses Ltd.

Author of the visual identity

Filburg Ltd

Authors of the architectural design

Nenad Ravnić, NFO

Kata Marunica, NFO

Ana Begović, NFO

Malinska-Dubašnica municipality

Robert Anton Kraljić, head of the municipality

Franko Kraljić, shipbuilder

Nikola Jurić, sailor

Željko Skomeršić, model boat builder

Anton Tonči Turk, professor at the shipbuilding faculty

Danijel Žgaljić, seaman-sailor

Toni Kraljić, forester

Nediljko Vučetić, director the Malinska Tourist Board

Author of the drawing

Nikola Jurić

Do you love your homeland? Are you proud of your town? Do you want what you feel to transform into story about identity and share it with others? Send us your thoughts, your questions and suggestions and we will help you so that with our combined forces we form a unique fragment for a mosaic of the heritage of Croatia!

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